Gravely Mowers to Turn the No. 43 Red at Darlington

Aric Almirola and the No. 43 Ford team plan to mow down the competition at Darlington (S.C.) Raceway Saturday with a new partner: Gravely® Professional Mowers.   The NASCAR partnership is the first for Gravely.  The company’s partnership with Richard Petty Motorsports will also include endorsements of Gravely products by team owner and racing legend Richard “The King” Petty in sales displays and advertisements.

The Darlington race will air May 12 at 6:30 p.m. (ET) on FOX.

For more details - click here.

The Ariens Snowthrower Hero is Back in the Limelight!

Everyone could use a cheerful story now and then! Take a moment to read up on how the Ariens Snowthrower Hero spent his 4th of July. If you recall, Steve Liubakka helped distinguish a fire in his neighbor's house using his Ariens snowthrower. Shortly after, he received a brand new model via a visit from Dan Ariens, President of Ariens Company. Mr. Liubakka graced the Marquette County 4th of July Parade with his presence, and that of his new Ariens snowthrower. Click here to read the story on his day at the parade.

A Memoir on the Man Behind the Weed Eater

Click on this link to read the story behind the invention of the Weed Eater and the life of the man behind the magic, George Ballas. Mr. Ballas passed away on Saturday, June 25. Who knew there was such a unique story that led to the string trimmer? In rememberance of such an industry contributor, let this remind us to keep our eyes open for the next great idea of a lifetime.

Lawn Mower Safety is a Must!

We've headed into the month of June and lawn mowing season is here in full swing. As everyone heads out week after week to keep their lawns neat and tidy, it is so important to keep lawn mower safety at the top of your priority list. Lawn mower accidents are unfortunately on the rise and prevention for yourself and others is up to you! Read the facts and gather prevention ideas here: http://www.webmd.com/parenting/news/20110603/lawn-mower-injuries-are-on-the-rise. Be alert and aware out there!

Stens Improves its Online Fits Model Search

With Stens' new and improved fits model search, you will have access to a database of parts fitting over 320,000 equipment applications, 30,000 models and 190 brands! You can find replacement parts for particular equipment applications by simply entering a model number into our database. With each search, you will find the parts Stens carries for each equipment model. It's that easy!

To access our fits model search, visit http://www.stens.com/ and log-in using your DealerNet username and password. Once you are logged in, click on the "Search by Model" tab. You can then search using the equipment type, brand name and model number categories. For more information, you can call your Stens representative at (800) 457-7444.

Ariens Snow Thrower Used to Put Out Fire

On the evening of February 7, Steve Liubakka enlisted the help of his son-in-law's Ariens snow thrower to help put out a fire in his neighbor's house. His quick, and uniquely unconventional, thinking has garnered the attention of the media as well as members of the outdoor power equipment industry. To reward Liubakka for his help and creativity, Dan Ariens, President & CEO of Ariens Company, presented him with a brand new Ariens Pro 32 Sno-Thro on February 15. The new Pro 32 Sno-Thro replaces Liubakka's current 36 year old Ariens snow thrower. However, he intends to use the older model as long as it will run before making the switch to the new machine.

"The story really seemed to resonate with customers. They were impressed with Mr. Liubakka's quick response and wanted to be sure we were aware of it," says Dan Ariens. He continues, "we felt he deserved some sort of recognition for his resourcefulness. Replacing his old snow thrower with a new Ariens Sno-Thro just seemed fitting."

To read more on the story, click here.

Countax Runningblade Mower Temporarily Holds Title for World's Fastest Lawn Mower

In May of 2010, Don Wales' Countax Runningblade mower held the record for World's Fastest Lawn Mower at 86.069 mph. The title has since been won back by Bobby Cleveland that following September, however, check out the Project Runningblade video here. Countax is an Ariens affiliate located in Oxfordshire, United Kingdom.