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Thursday, June 25, 2009

Upselling Pressure Washer Parts


Resourceful business owners are constantly searching for ways to increase their bottom line profitability. An often overlooked means to increase overall profitability and savings is replacement pressure washer parts and accessories. During tougher economic times, cost-effective parts are more important than ever. Often, the parts and accessories you receive from replacement parts suppliers meet or exceed OEM specifications and are a fraction of the cost. When precision quality and low cost are combined, customer satisfaction will be much more easily attained. Your customers will be astounded at the excellent service and quality you provide at modest costs. With happiness comes trust and loyalty. When customers develop trust for your dealership and employees, they will be much more open to your recommendations and expertise.


When customers bring their pressure washers to your establishment for service or repair, they have come for your expert opinion and analysis. During maintenance or service visits, there are multiple opportunities for upselling pressure washer accessories. For example, if you notice your customer's hose is cracked or weak in certain points, it may pay off in the long run to recommend a new hose. One of the most commonly replaced pressure washer parts is the nozzle. Because they are often misplaced due to their small size, corroded from detergents or broken due to their pliable plastic material, nozzles are a good staple to keep on hand. If kinked metal wands are a common sight in your dealership, you may want to consider these as an in-stock item to upsell to your customers. If you find that your employees commonly lose your customers' o-rings when the coupler ring is removed, you may also want to keep these on hand to remedy the issue. Don't forget to keep a steady stock of pump oil available for your customers. This can be an overlooked necessity for pressure washers and it's important to keep this in the sight of your customers at all times.


Once you determine which upsell items work for your dealership, your business and your customers will benefit greatly. Your customers will come to appreciate your expertise and you will soon find an increase in your bottom line profits. This is an opportunity not to be overlooked.
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